Anyday

John Lewis

F I L M | S O C I A L

John Lewis switches gears with tone-shifting campaign for new range, Anyday.

John Lewis needed a big, bold and unexpected launch campaign to get people buzzing about their new range of simple, stylish and most importantly, affordable products – that can handle any type of day. 

The launch TVC is a punchy and dynamic film directed by Francois Rouselet, set to Barbara Streisands ‘Last Minute Waltz’. Showcasing the different types of days we all have by marrying the many emotions, personalities and people of modern Britain with the products in the range. 

The film aims to set this new range apart from what people have come to expect from John Lewis – and with price points front and centre throughout the whole film, we’re proudly celebrating what this range is about:  Affordability, without compromising on quality.