Clinique

F I L M | P R I N T | S O C I A L

‘It’s all in the Chemistry’ a bold new brand positioning for an iconic beauty brand.

Clinique has always been a brand backed by science and chemistry.But after decades of the ‘same’ –  it was time for a new point of view, look and feel. It was time to stand out of the beauty aisle, and stand for something. 

For the launch of Clinique in Target stores across America – we created a huge outdoor and social campaign.  Celebrating real relationships and the chemistry between them.

By repositioning the brand as a more human and authentic beauty experience – we were able to push representation, diversity and emotion and create real resonance between the consumer and the brand. 

Films & Stills by Micaiah Carter