FIFA21
Win As One
F I L M
A global campaign celebrating the power of the team – starring real crews from around the world.
This launch marked a step change for the brand, making the game no longer one you play alone – but as a team. We wrote the campaign and then curated crews from all over the world, each one with real purpose and passion – to celebrate the power of the collective.
Directed remotely from South Africa by Terence Neale.
Shot exclusively on iPhone in London, Paris, Berlin, Los Angeles, New York and South Korea over the course of 10 days at the height of lockdown (!!)
Starring: Kylian Mbappe, Hassan Hajjaj, FC Harlem, Romance FC, Nivelcrack and Worstok FC.
