ghd Long

Live the Queens

P R I N T | F I L M | S O C I A L

A global campaign celebrating the connection between appearances and power, by heralding modern day Queens, who reign supreme in both their looks and their lives.

GHD has long been an iconic heritage brand, but after many years of appealing to the same demographic –  they were looking for a new global brand platform that would allow everyone to feel welcome and connected to the brand. They wanted a distinct point of view, and a brand identity that could build brand love – and stand out of the category.  

INSIGHT

 Modern day society shames you for caring about the way you look. But as a beauty brand, GHD believes that we should be proud of putting effort into the way we look. Because the truth is, when we look amazing, we feel amazing. And when we feel amazing, the power is all ours.  

SOLUTION 

“Long Live The Queens” was a global campaign designed to celebrate the connection between appearances and power, by heralding modern day Queens, who reign supreme in both their looks and their lives. We launched the platform with a series of regal tableaux’s, with intentional casting, making the point that there is no one way to be a queen. Establishing GHD as a brand that believes if you feel like a queen – you are one.

Film and print by Charlotte Rutherford.