John Lewis

Christmas 2020

F I L M | S O C I A L | C H A R I T Y

Give A Little Love – a Christmas campaign
like no other, for a year like no other

For Christmas 2020, we were tasked with creating a positive and uplifting ad that would spread kindness and positivity across the nation – in a time where people really needed it most. 

T H E F I L M

Our film sees one small act of kindness spark a heartfelt chain reaction – showing how powerful giving a little love can really be. Each scene was written with the intention of showing a different way of giving love. From inclusiveness and community support, to the simple act of helping someone get a ball out of the tree. 

Directed by Oscar Hudson

Animation by: Chris Hopewell, Anna Mantzaris, Andy Gent and Anthony Farqhar Smith, MegaComputeur, Anete Malece, Sylvain Choumet, Shotopop

T H E S O N G

This year, instead of doing a re-record of a famous song –  we worked with BRIT award winner Celeste and briefed her to write an original composition for the advert. The result? A stunning song that perfectly captures the campaign message with Celeste’s voice as magical as ever. 

Performed live on The Royal Variety Show, The Voice and Strictly Come Dancing.

M A K I N G T H E F I L M

We enlisted the help of different creatives – talented illustrators, animators and makers, all experts in their field – who could bring our vision to life. The group ranged from high-profile directors and puppeteers to university graduates. Everything – from the claymation figures and the Puppet Pigeons, to the cardboard bus (aka the 222 to Tooting)  – were painstakingly made by hand.

We worked with director Oscar Hudson, and all these talented creatives, to pull together a seamless giving of love, blending all the styles into a beautiful film.