Lucozade

‘it’s on’

F I L M | S O C I A L

A brand refresh for Lucozade – as young man Hula Hoops to Ini Kamoze’s ‘Here comes the Hotsteppa’

Lucozade is a British brand that has a strong heritage in the UK, loved and drunk by many. But in the last few years, it has become the drink you have when you’re ill, or hungover. So, Lucozade  challenged us to create a film that captures the energy of the drink and also captures the nations heart. Our film sees a young man effortlessly hula hooping back from a corner shop in Croydon – never letting the hoop drop. 0 fucks given. 

Set to 90’s dancehall banger ‘Here comes the Hotsteppa’ by Ini Kamoze.

Directed by Max Weiland