Peloton

‘Dear Stranger’

F I L M | S O C I A L

Peloton launch love letter to the community in global Olympic spot ‘Dear Stranger’

The Peloton community is made up of 5.4 million… strangers. Strangers who come together and become something so much bigger than just themselves. It’s these people. The people we don’t actually know, who are the ones holding us up, motivating us and making us stronger. 

So, to launch the brand in a major way during the 2021 Olympic Opening Ceremony, we wrote a love letter to the community. An emotional tribute to all these strangers that make up the incredible Peloton community. 

Directed by Bassam Tariq.

Soundtrack by Labrinth.

Stills by Cass Bird.