#WeThe15

F I L M

#WeThe15 – a film to launch the world’s biggest inclusivity movement for people with disabilities

We created an epic film to launch the #WeThe15 movement. 

The movement, spearheaded by the International Paralympic Committee and International Disability Alliance – takes its name from the 15% of the global population who have a disability: the world’s largest marginalised group. With the goal of putting the rights of the 15% at the heart of the global inclusivity agenda. ⁣⁣

The film calls bullshit on the world’s view of the disabled community, challenging society's perceptions and instead showing the community  as the wonderfully ordinary people that they truly are. 

Filmed remotely across the world, in almost every continent - we achieved a truly global film that was broadcast LIVE – as part of the official Paralympic Games Opening Ceremony – to an audience of 250 million. 

This was a once in a lifetime opportunity for us, to create something that has a huge impact in the real world. Not simply an advert, but a film that shapes the narrative around a huge global issue, has the power to shift perspectives across the world and make a real change – for good. 

Directed by Sam Pilling @ Pulse Productions.