Women’s Euros 2022

booking.com

F I L M

It starts with a booking at the Women’s 2022 Euros

This is a campaign that aims to inspire the next generation of female football players –
by bringing young children closer to the crowds, the energy in the stadium, and ultimately,
to their role models.

Our film is told from the eyes of a child, showing their love for the game. As the child’s passions grow and she gets better and better – we see how a booking to see the Women’s Euros cements her passion, and inspires her to follow her dreams. 

We also brought the idea to life in the real world, with an activation that brought local, aspiring female football teams to fill the seats of stadiums and see the Euros 2022 game for themselves, all covered by Booking.com.  

Directed by Natalie Rae @ Object & Animal.